Archduchess
A small interview today on the kings of the sock, I appointed Archduchess.
Batiste replied to my questions by email and I tested in parallel / ordered two pairs of socks on the site.
Firstly I would like to know how did the project "Archduchess" while you were already in the sale of ready to wear with "Strawberry" I want say why not sell socks on the site of Strawberry? So let me answer on behalf of Patrice on this issue. Patrice sold
Lafraise.com Spreadshirt to society in 2006, the concept of Archduchess was not yet a well-defined, more an idea, "why not?". Why not selling socks on laFraise? The concept of the site was already strong enough in itself for not having to turn to other products, either socks or other
lafraise.com brought together a large community of designers and enthusiasts of t- shirts, it was no use of "Contaminate" the site with other products that do not fall necessarily in the idea that Patrice had of
lafraise.com .
Is it something completely new? And especially why socks? Well, no "sock" is not a completely new idea, but the idea of
Archiduchesse.com was born after finding both in trade deals than traditional e-commerce , limited choice of colors. It still quite often around a few basics: black, gray, white, red, with rare exceptions. And the idea actually very simple to Archduchess is this: what if we offered socks, good qualities and a wide choice of colors? We're in 42 different colors, three patterns of socks (city, Terry and Gambetta) and a selection of fancy socks, a little over a year of existence of
Archiduchesse.com , I find that c is not bad at all.
Being a French brand that does not outsource its production it is an asset on which you play? The "Made in France" is clearly an asset for a lot of our customers and for us too. Our manufacturer, textile Broussaud, installed around Limoges, and ourselves maintain a special relationship, it is almost all familiar terms, it is called by our first names and try to work in the same direction to change Archiduchesse.com. I'm not sure we would have the same relationship with a manufacturer based in Turkey or India, apart from the problem of language, less flexibility in deliveries, delays in manufacturing, although honestly, it would be much more interesting financially speaking, have made outside France.
can not say we played more than that of "Made in France" is more like a challenge that we continue to evolve Archduchess keeping production in France is not so simple, we are directly related to manufacturers less numerous here, many factories have been relocated, it seems very difficult to return a "park" of machines.
And then the "made in France" gives us some satisfaction: when Broussaud textile announces they have hired two CSD a little thanks to us, it's always nice to see that we may occasionally reverse the trend, although it is very "light", and that's what also enabled me to have this job.
Do you intend to distribute your product other than Shop in St Etienne and on the net? (If it is already the case excuse me for the question). Good you are excused;). We already have some stores that offer a few models, but it is yet enough confidence, the shop remains our main focus for development.
Can I order your products from the whole European Union, Europe, World? Well in much of the world, in fact, with fresh port fixed for everyone, whether you where in Vesoul in Tokyo. We already have customers all over Europe, Canada, just in the United States, Australia, Japan, but the bulk of our customers is still speaking: France, Belgium, Switzerland, Canada.
On your Facebook page, many fans, the site you at'il was necessary to let you know? While the site Archiduchesse.com remains the "mother ship" to some extent, the facebook page is now almost obligatory relay from the classic version of the site. The reactions are much more direct than on a blog, it's a different relationship with people who follow our adventures, they can participate more easily, by posting, photos, even if sometimes, the page looks more like a fan SAV! But it's part of the game, no censorship, we try to do everything to make the blog as the facebook page looks like what we do as a picture of Archduchess: we try to be transparent enough, a satisfied customer can post on facebook, as well as one who has a concern, although it's very very rare! :) And
interface even allows rapid dissemination facebook, when I answer we are at about 7000 fans, still very modest compared to facebook page that some have over a million fan, but I still makes me feel funny to see we've read more, it's nice, as they say. The
Gambette soon available in 2 sizes? Ha good question! The Gambetta are a brand new model, already expected to have some feedback before launching in expanding the range, but if all goes well, there is no reason why we do not offer a update the "Gambetta" in both sizes.
Side Order it goes pretty well. I bought the socks on Friday afternoon. Two pairs "Terry" a pattern Red and Arlene Oliver and green chartreuse.
The order was shipped that day and I received my package on Tuesday morning. Good surprise for the waiting time it was very short. In the package there are what? The two pairs of socks with a user manual on their packaging (small cartoon), a sticker on the brand image and total ecstasy, the detail in which melts my heart, two small packets of sweets ( and not even chocolate!).
Verdict they are really soft and comfortable to wear, they have saved my feet yesterday (day snow). My brother is downright jealous. The next order will be for the whole family.
more info:
- Shipping available for purchase 36euros
- Box Christmas special to offer to everyone
